Thursday, December 3, 2009
A rose by any other name can't be found by Google
A rose is a rose is a rose. And nothing smells sweeter for a business than a great search engine ranking in their product category.
So when writing press releases, take a moment to optimize the content to match what your buyers are searching online.
If you sell a new organic fertilizer for roses, be sure to include in your release, not just the word rose, but popular varieties of roses or diseases and funguses that gardeners are likely to research online.
Not only will it show prospects and the media that you know your Floribundas from your Grandifloras but it will help you pinpoint those online targets who are most motivated to purchase such a specialty product.
This applies to companies large and small, and often we see clients get so caught up in the messaging and word smithing, that the release uses expressions or words no human being uses. That's when a rose becomes a 'fragrant petal system with robust stem security.' Can we just call it a rose?!